I started with the Bear Mountain Typography which was created by the band's Creative Director and Visuals Performer Kenji Rodriguez Tanamachi, from there I took the name of the song as reference and played around with the concept.
I created two initial explorations. The first one, just to get the creative juices going, was directly inspired by the title sequence of the classic sci-fi horror movie "Alien", and then I did a second one that was strictly following the directions of the client.
After delivering a version just as per the client instructions I asked for a couple of hours to play around and delivering a more dynamic version. I got the go ahead so...
The next step was to give it a smoother animation, inspired by the persistence of vision effect when seeing a bright light, so it starts fast and gradually fades away in the same direction it starts.
After that I just listened to the song looking for a spot to take the rythm from and found this very distinct beat that echoes in diminished intensity and happens three times in a row and then again three more times, so I adjusted the animation to happen in those beats. Since it happens in two ocassions I decided to use the first to just show a tease and the second to have a more complete title (but not fully formed as I was counting on the persistence of vision effect and the natural reaction of the human brain to fill in the gaps).
I was happy with this last version, but the client had a couple of reservations about it, first it was overly long and second he wanted the title to appear fully formed at least once.
So I chopped the first batch of beats, and for the second I rearranged the appearance of lines so it goes first beat incomplete title, second beat complete title and third beat incomplete again. This was the result: